Khmerican Family Abroad | #7 🌳 A Forgotten Noni Empire 🍈

Khmerican Family Abroad | #7 🌳 A Forgotten Noni Empire 🍈

September 2019 · 6 min read · Kampot

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🥝🍓🍍#fruitsandveggiesmonday🥕🥒🥔

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Noni juice, noni juice, oh how me miss noni juice! There once was a time when reigned supreme over a NONI 🏰 EMPIRE!!

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🍈 | WHAT IN THE WORLD IS NONI? | 🌳

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Noni beautifully arranged by @Sreypov 💚

     Noni is a terribly stinky fruit that almost everyone either hates or loves. I would dare to say it's more out of this world than durian. Imagine a grenade-sized inside-out pineapple with a smooth and hard skin like an apple. Originally from Polynesia, this fruit has spread to tropical zones all over the world.
     The fruit, seeds and leaves of the noni tree are all edible. In Cambodia mostly the leaves are used in a traditional soup called Amok, a very thick curry-like dish containing coconut milk or cream and young noni leaves. Noni has a reputation as a famine food, much like moringa, but to me noni is the real "King of Fruits." Called "cheesefruit" by the Aussies, I think that is a fair enough name for a fruit whose fermented juice tastes a bit like blue cheese.

⚒️ | OUR EMPIRE | 🏰

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     I don't know how I ending up making noni juice having never even tried it. I only know I had seen it in hip stores in the USA for very high prices. If you've read past posts, you may know we had an I-tal restaurant when we lived in Cambodia. It was our noni juice hustle that allowed us to save enough money open that restaurant.
     As a chef and renegade picker of abandoned fruit trees and wild plants, I noticed after several years in Cambodia that the local people didn't really use the fruit at all. In time I learned this was a free resource I needed to take advantage of.
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Sakana displaying some of the day's catch 🏴‍☠️
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@Sreypov feeding the goats excess leaves 🐐

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     The mission was simple; find noni trees on abandoned or public land and pick them clean. This was before our Bajaj RE🛺 entered our life, so we had ride to around 4-deep on one motorcycle while scouting trees. Sakana on the gas tank, Sreypov behind me and Srey Yuu on the rear grab-bar was how we made this possible. We could often fill a 50L duffel bag, place that on top of the gas tank with Sakana, and slowly and carefully make our way home.

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A fresh haul ready for processing 👨‍🏭

     The site where Sreypov is pictured above feeding the goats noni leaves had a little beach which offered the kids swimming opportunities, and it quickly became a favorite after-school picking spot. It truly became a family activity for which we all had different roles.
     I was head picker, and therefore received all fallen ant🐜nests on my head. Srey Yuu and Sakana handled washing and leaf-plucking at home. Sreypov took care of sorting and sunbathing before jarring. It took some trial and error, but we finally settled on a traditional Hawaiian method for processing fruit and fermentation. This method involved first washing the noni fruit, and thoroughly sun-drying before jarring. Only when fruits turn soft, waxy and transluctent are they ready for jarring. Jarring wet fruits resulted in mold, and jarring unripe fruits turned them rock-hard and black.

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Fruits in the jar perfectly translucently ripe and ready for sunlight-exposed fermentation 🌞
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Sometimes your neighbors know you love noni and leave it on your doorstep 🚪
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She wanted to sort noni at night solo 🦉
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Think like a champion for noni success 🏆

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💪 | BENEFITS OF NONI | ⚕️

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     I mentioned earlier the taste and smell is a bit like blue cheese. Well I'm gonna go a little further and say it's actually a cross between blue cheese, pineapple and vinegar🤮. Somehow the taste grows on you with time, and you learn to enjoy sipping noni.
     For those that never learn to appreciate the taste, a bit of palm sugar and cold water make it taste very much like a regular palatable fruit juice. Because the fruit contains so little sugar, the fermentation process produces almost no alcohol and results in something more like a vinegar or tonic. When the fruits turn ripe and semi-translucent they start to give off liquid. Sunbathing the fermenting jars speeds up the process and helps keep things sterile.
     Some sort of intuition🔮 tells you the strange way in which this fruit ferments and produces liquid gives it some unique qualities. The fruits naturally ferment like this when they fall off the tree and land on the ground. I've personally seen animals selectively choose ripe fruits to eat, and animals generally have good intuition when it comes to these things.
     Noni juice is full of various B vitamins and contains 17 amino acids, loads of potassium and more. Due to these qualities, we developed a system of taking a shot 15 minutes before and after meals to aid in digestion and general health. Many western weightlifters💪, runners🏃 and bodybuilders🏋 also purchased our noni juice in Cambodia. The local Khmer producers make noni juice by simply sticking the ripe fruits in rice wine, which results in an inferior diluted product. Due to this we also had many Khmer senior🦯citizens who purchased our noni juice.
     Eventually we began to pick the town's trees dry and locals👩🏽‍🌾 wisened up to our hustle and began to sell us fruit at around 20¢ US per kilo. We did this for a number of years until it became increasingly harder to find enough fruit to fill our customers' needs. We eventually closed our restaurant, and I went to the USA in hopes of obtaining a Suriname visa while the family stayed behind in Cambodia. Sreypov continued to make a little noni juice here and there and also hosted some private buffet dinner parties while I was in the USA working. We miss our NONI EMPIRE and now hope to rebuild it one day here in Suriname, where there are many unpicked trees all over Paramaribo.

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🥝🍓🍍#fruitsandveggiesmonday🥕🥒🥔

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Thanks for reading, let me know if you have any experience with noni and tell mewhat you use it for in the comments below.


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Comments

It's a great natural medicine - grows very easily here in Thailand. I tincture it, and slug down a shot - seems the easiest way to ingest and enjoy its benefits.

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justinparke
Justin Parke
@justinparke
· September 2019

     BIG THANKS! Noni seems to be the only fruit that knows how to make juice all by itself without human intervention, truly amazing. For me it's not struggle to ingest it, the taste has grown on me. Once, Pov, the kids, a house-guest and I all drank 2 liters of our noni after a meal, just hanging out and socializing til dark. For me, I don't drink alcohol, so sipping noni juice with a friend is a nice non-intoxicating way to spend an evening.

lion200
@lion200
· September 2019

Never heard of this fruit before. Looks like you had a lot of fun! :)

justinparke
Justin Parke
@justinparke
· September 2019

     We sure did. It was the whole experience from riding the motorcycle scouting locations to the adrenaline rush of renegade picking, watching the fruit ripen and smelling that noni goodness. Something's probably wrong with us but we miss the smell in the house. Morinda Citrifolia is the scientific name in case you're looking it up for more information.

senorcoconut
Senor Coconut
@senorcoconut
· September 2019

Wow this is such a great story! I love how you told your getting into a noni empire... and I'm sure you miss it. Must have been a great adventure of trial and error.

And this is amazing:

a fruit whose fermented juice tastes a bit like blue cheese

I do like stinky cheese!

Thanks for the post

justinparke
Justin Parke
@justinparke
· September 2019

      THANKS! Okay, I have miserably failed as a noni salesmen 👨‍💼 with this post, but the post itself has been mildly successful. We aim to be stinking 👃 up our landlord's house very soon with some jars of fermenting noni. We just have to make sure she is okay with it first.

senorcoconut
Senor Coconut
@senorcoconut
· September 2019

I hope your landlady likes the idea!

justinparke
Justin Parke
@justinparke
· September 2019

The jury is still out on that one.

senorcoconut
Senor Coconut
@senorcoconut
· September 2019

Haha, I'm still sold on it because I like vinegar type things and I've been loving the whole fermented foods and drinks thing that been happening again!

justinparke
Justin Parke
@justinparke
· September 2019

Apparently in Cambodia, noni reached it peak of hipness in the late 1990's, and that's when everybody was planting trees like crazy. Now it's out of fashion and there are so many abandoned huge trees to pick full of fruit.

senorcoconut
Senor Coconut
@senorcoconut
· September 2019

Funny how fashions work. 30 years is a good number for a fruit tree to grow!

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Team · September 2019

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oheyo
@oheyo
· September 2019

Great story about your family's scrappy little noni monopoly 👏 but wow, @justinparke, I've now filed noni (especially noni juice) away as something to *avoid*. 😅

>a fruit whose fermented juice tastes a bit like blue cheese
Okay, that sounds interesting, I'll definitely have to try this at least once

>it's actually a cross between blue cheese, pineapple and vinegar
Uh.. never mind.

justinparke
Justin Parke
@justinparke
· September 2019

Well, yeah it's not for everyone. Don't knock it til you try it. I would dare say it's pleasant chilled with a hint of palm sugar.

oheyo
@oheyo
· September 2019

🤔 I know it’s not an apples to apples comparison, but do you think someone who likes kombucha might be a fan?

justinparke
Justin Parke
@justinparke
· September 2019

     Well, to my knowledge, I hear kombucha is a bit beer-like, and has very small amounts of alcohol. I am strictly Ital, so I have never tried it because of this reason. However, I think kombucha is very similar to another drink we used to make called "ginger bug", a lactofermentation simliar to kimchi or sauerkraut.

     I think if you have alkaline fruits and vegetables, or Caribbean style bitter drinks, you might like it. All in all, I think it's hit and miss. We used to give out free shots to customers in our restaurant, because most people have never heard of it. I would say from giving it to the random masses chilled and sweetened with a bit of palm sugar, we received about a 50/50 ratio of those who like versus hate it. If you're in the USA you can probably buy a liter of noni for between $20 and $40 form a health food store or an Asian market.

oheyo
@oheyo
· September 2019

Nice - thanks for the detailed response! You've convinced me to give noni juice a chance 😅

By the way, I could have SWORN I upvoted your post already, but Esteem isn't showing that I did! Upvoting now!

justinparke
Justin Parke
@justinparke
· September 2019

Give it a try, although the stuff from the stores in the USA is pasteurized, so it's a bit dead, but the only way you're gonna get your hands on fresh juice would be from Florida perhaps, but I can't honestly say I've ever seen or heard of anyone growing it there; I just figure the climate is possible.

riverflows
@riverflows
· September 2019

What a well put together post! I'm not too sure about the Trump photo, but I do like Sakana holding those noni fruit with a big smile! I've never eaten noni. it's good to learn about the health benefits of it!

justinparke
Justin Parke
@justinparke
· September 2019

Thank you very much. I'm not a Trump fan, but couldn't resist taking a photo when I saw a Thai publishing company translating Trump books to Khmer to sell to Cambodian customers. You can find noni in most fairly hip health food and drug stores.

riverflows
@riverflows
· September 2019

Phew, relief abounds! It is definitely an amusing capture!

joshman
@joshman
· September 2019

I can't imagine something being worse than durian!

justinparke
Justin Parke
@justinparke
· September 2019

I forgot the name of our restaurant was Adwa. It is the battle in which Ethiopia defeated Italy, and the battle that whose painful memory caused Mussolini to attack Ethiopia in WW2. I imagine Victory at Adwa is a heavily celebrated day in Ethiopia.

joshman
@joshman
· September 2019

Nice!

Oh for sure, they are proud of the fact they were never colonialized, only occupied.

justinparke
Justin Parke
@justinparke
· September 2019

Only country in the world according my study of history.

justinparke
Justin Parke
@justinparke
· September 2019

Noni's up there. I bet it's probably in the horn of Africa too. Vomit, pineapple, sweaty socks and blue cheese are just a few of the adjectives I've heard people who have tried it say. I appreciate it's taste, and like sipping it ice cold with a spliff after a meal.

Funny enough durian smells good to me, but tastes horrible. This is the opposite of what most people experience.

joshman
@joshman
· September 2019

Sounds wonderful.

I even tried durian candy, and went to a fancy bakery in BKK(forget the name) to have their famous durian cake. Still no dice lol

justinparke
Justin Parke
@justinparke
· September 2019

Jackfruit is where it's at anyways. My old town Kampot, in Cambodia, is supposedly home of the world's best durians, even putting a durian fruit roundabout in the center of town. Due to this, Cambodian tourists flock to purchase them, and the prices skyrocket. All this activity makes jackfruit very cheap, sometimes a fruit the size of a human torso for $2 or less. I'll stick with the less stinky cousins jackfruit and breadfruit, but no durian for me too.